• Partnering with internal stakeholders in proactively defining and driving marketing / business development activities which includes identifying market opportunities and threats, monitoring competition activities and executing commercial activities such as launching new products to the market successfully on a timely manner.
• Establish permanent link with customers and market segments to allow constant valuable voice of customer feedback.
• Ability to use various sales tools, including SalesForce.com, in mapping sales efficiency as well as sales activities and target tracking so as to increase visibility for sales prospects and revenue progression.
• Enhance field trials with the Technical Service team to enable delivering on-time Proof of Principle results and hence, seeks to reduce the sales cycles for each printer sales.
• Gain and capitalize market knowledge to help the distributor in working out their sales tactics while partnering with ASPAC marketing and pre-sales technical service team.
• Work closely with ASPAC marketing on annual price review exercise and monitor price policy implementation in the field.
• Network in the Industry Events and Trade Shows in order to assess potential customers and new channel partners as well as the market competition and technology.

Support Integrators whenever necessary with the local distributors and development RTM strategy for these partners.