Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns

·         Track, report, and analyze website analytics and PPC initiatives and campaigns

·         Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

·         Optimize copy and landing pages for search engine marketing

·         Perform ongoing keyword discovery, expansion and optimization

·         Research and implement search engine optimization recommendations

·         Research and analyze competitor advertising links

·         Develop and implement link building strategy

·         Work with the development team to ensure SEO best practices are properly implemented on newly developed code

·         Work with editorial and marketing teams to drive SEO in content creation and content programming

·         Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Requirement

·         1 – 2 year Proven SEO /SMO experience

·         Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.

·         Solid understanding of performance marketing, conversion, and online customer acquisition

·         In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)

• Experience with A/B and multivariate experiments
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Up-to-date with the latest trends and best practices in SEO and SEM

Graduate in Computer Science or IT will be preferred